
Collaborating to reimagine sport, recreation and leisure

About
Reimagining Sport, Recreation and Leisure is a participatory, community engaged research collective committed to fostering meaningful relationships through relational and inclusive research practices.
Grounded in collaboration and care, our work supports transformative change by centering community voices, co-creating knowledge and reimagining how sport, recreation and leisure can serve as catalysts for belonging and wellbeing.
Who*
We are a collective of scholars, practitioners, and human-centred and system designers who have a passion and experience working in and with community sport, physical activity, recreation, and leisure settings.
How
Through collaborative and creative research design approaches, capacity building, and knowledge mobilization, we work with and alongside communities and organizations to intentionally challenge the status quo and reimagine systems, policies, programs, and services. We aim to co-create more human-centred and relational solutions that foster equity, dignity, and belonging.
Meet the Team
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Jackie Oncescu
Lead Researcher, UNB
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Julia Frigault
Project Coordinator, UNB
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Jules Maitland
Design Lead, All In
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Madeleine Whalen
Design Researcher, All In
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Moni Loewen
Executive Director, ROC Eastman
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Steph McLean
Development Coordinator & Family Recreation Practitioner, ROC Eastman
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Val Arias
Project & Operations Coordinator, All In
If you would like to learn more about this project or if you would like to get involved, please contact the project coordinator, Julia Frigault (julia.frigault@unb.ca), or lead researcher, Jackie Oncescu (jackie.oncescu@unb.ca).
*This project is a collaborative effort involving researchers from the University of New Brunswick, designers from All In, and practitioners from Recreation for Children Inc. It was previously funded by GNB’s Economic and Social Inclusion Corporation (2022–2025). The project currently receives financial support from the Social Sciences and Humanities Research Council (SSHRC) and funding from the Sport, Recreation, and Physical Activity branch of the Government of New Brunswick’s Department of Tourism, Heritage, and Culture.